5 Secret Points to Remember while choosing Keywords for SEO

When we talk about SEO and the optimization done to any website or blog, keywords play a major role in the website. Every content and Meta tags should consist of the keywords as it is said to be as the bread and butter of SEO. You need to have a very good rank and your website should show in the top 3 results and that is possible only using SEO. Below are some points on how to choose the best keywords to improve your SEO and increase your search ranking.

Working of Search Engine

Best Tips to Choose Keywords

It is very important to understand how search engines display results and how exactly it works as based on that itself we need to implement the keywords.

Google, Bing and other search engines use software — often referred to as “spiders” which is used to crawl and index. These spiders are constantly reviewing information and ranking it against similar content by relevance and popularity. These Popularity and relevancy come by using the best and maximum searched keywords in the title, description and contents. Let's say you are running a Digital Marketing Course Campaign and you wrote a very good blog or an article regarding the same and based on all the keywords used in it like Digital Marketing Classes, Training, campaign, Demo, Courses etc when you publish your blog, Google’s spiders will index your post based on the relevant keywords.

Tips to choose the best keywords for your site:

1. Check your Competitor's Status

You should mainly focus on your competitors and check what are they up to. Check all the keywords your competitors are using and the blogs which they are posting. Check the keywords and the topics which they are mainly focussing on to get traffic and try to implement same technique with a different strategy and implement it.

2. Keyword Research

Keyword research is a very important aspect to optimize your website and your blog. If you use all the optimized keywords in your website and implement all the contents based on the keywords with maximum results then you can reach easily reach to a better position in the SERP. Use the topics you’ve selected to brainstorm specific keywords. Write down a long list of potential words and phrases to use.

3. Do not Use any Common Keywords

Always go with the long tail keywords when you are new to SEO and industry, ranking high in the search results with a single word keyword will be an uphill battle because it’s so competitive. There are a lot of websites and blogs with the same keywords. So, try to implement any different and out of the box Long tail keywords.

Keyword Research

4. Opportunities from Local Area

Use region-specific keywords which help and lets Google understand where your business is located and help you by getting the result of the searches landing to your page from potential customers in your area. Adding your city and state to your keyword choices and listing your physical address tell Google that you serve a localized market.

5. Go with the Data but not Intuition

You can analyze your keywords performance using Google’s Adwords Keyword Planner which will help you narrow down your list based on quantitative data and select only the keywords which are working out. Also, Check out Google Trends. It will show you which keywords are growing in popularity and help you to finalize on the keywords which you can implement.